Five most important issues in current P&P industry?

IM is wondering, what will the future of P&P be like.

Referring his ideas, five major topics are needed:

1 PRODUCT: you shall have some product which is really needed among customers. An example: LPB (everybody will buy milk and juice in carton packages every day during her/his lifetime).

2 PERSONNEL: persons on all levels of the company, interested to sell good products.

3 MARKET: the only question: are the customers well aware about your product? If not, why?

4 RESEARCH: R&D in P&P is not a region of "sunset". A lot can be done to improve the quality of products, production etc. It would be possible to find even new products: why not to sell motor oil in LPB containers?

5 DEVELOPMENT. This is the most difficult issue. R&D is interested to develop new ideas but the economists do not see any forecasts for the innovations - why?

- O.K. IM is just a microbiologist and do not understand the global economy. He is still asking, however: where is the development and optimistic forecasts in P&P industry?

IM will also ask: are the Asian people more enthusiastic to develop P&P industry? Not only economically but also in their minds?