Current situation of process hygiene control in paper industry is relatively complicated.
No matter very effective control methods are already available (epifluorescence microscopy, ATP Assay, PCR, PMEU incubations) the roles of paper mills, biocide suppliers and raw material producers are not very clear.
Based on the experiences by Industrial Microbiologist since beginning of 80', it seems that paper mills prefer external services and this tendency is evergrowing today. Biocide suppliers have developed novel analyse methods which can be applied even at the mills, and many raw material suppliers know their response to deliver minerals, starches etc. with good hygienic quality for paper and board mills.
What should still be developed is the active role of paper mills themselves to control their machines. There is no more any need for expensive microbiological laboratories - in opposite, many methods could either be applied by wet end laboratories of the mills or be bought from external companies (ref. BIOTOUCH Service).
Wet end chemistry has already been controlled with ON LINE analyse units by certain institutes in Finland over years. ON LINE microbiological control is also coming soon, referring several current project proposals.
A combination of all parties - paper mills, biocide suppliers and raw material producers - would spare remarkable amount of money by optimizing biocide programs, by planning washing programs, by responsing immediately to hazardous situations and avoiding costs of returned products.
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Juha, it's nice to see a photo on your profile page. We've discussed the need for open innovation. According to resent Internet research results 75 % of all Finnish Internet users prefer to use their name and photo on their pages. It's a way to build trust.
Enterprises are still confused with social media, Web 2.0, and the blogosphere. Scared about intellectual property put on an open shelf.
I'm a true believer of open innovation and network collaboration. The wisdom of the crowd is a very inspiring concept.
Our NING is intended to take innovative social processes to an open space.
http://kknetwork.ning.com/
That's the way to get a global audience. Biotouch needs to get out with a message to a niche audience on a global scale.
I think that persons, interconnected with big enterprises, are afraid (or even not allowed) to show their identity in open Internet discussions. It is easy to understand. But their comments were still valuable and welcome, however. Responses to blog mails are still very rare. I wish a more active expression of opinions in the form of post comments. Thank you, Helge, for your responses!
Juha
The population as large moves towards Internet and big corporations remain in a Gutenbergian mindset.
Being afraid about social media and digital media is like going back in time and not reading books or magazines.
Response is still rare but you have readers. Soon up at the 700 mark. People reed books but they seldom write a postcard to the writer.
It's important to be out early. You / We could have much more readers if we would write about celebrities, Paris Hilton, and Brittney Spears.
Pulp, Paper, Board and Packaging Microbiologist is for a small group of specialists.
My attitude is that it's important to build a presence. The more content we have about Biotouch, the better off are we when people are searching fro stuff like PMEU, biotouch, microbiology, biotechnology...
Br
Helge
http://kknetwork.ning.com/
PS: I use a multiple channels strategy to get readers.
Juha, I'd like to add one more aspect. Pulp and Paper experts would come to blogs much more if there would be just as much content as about computers, mobile phones, social media, movies, and celebrities.
We need more good writers and content creators. The supply and demand are probably not in balance. There is very little on the supply side (I'm generalizing) about P&P, biotechnology, industry microbiology.
US is different. There blogs and social media are mainstream but we are several years behind in Europe and Finland. Our small language group doesn't support writers who do specific things.
The P&P industry might however want to read about special things also in Finnish. What should we do to that?
Br
Helge
http://kknetwork.ning.com/
I know some microbiologist who are involved in paper industry - they are specialists of paper machines, chemicals or biological waste water treatment systems. It would be nice if we could have them with us as co-writers or commentators.
This kind of blog could be written in Finnish to have a wider audience among paper makers.
Regards,
Juha
I know some microbiologist who are involved in paper industry - they are specialists of paper machines, chemicals or biological waste water treatment systems. It would be nice if we could have them with us as co-writers or commentators.
This kind of blog could be written in Finnish to have a wider audience among paper makers.
Regards,
Juha
I know some microbiologist who are involved in paper industry - they are specialists of paper machines, chemicals or biological waste water treatment systems. It would be nice if we could have them with us as co-writers or commentators.
This kind of blog could be written in Finnish to have a wider audience among paper makers.
Regards,
Juha
It's collaboration that gets air under the wings in the social media landscape.
I thought about your statement that one day the PMEU will be just as important as the microscope.
Imagine how many scientists and users are writing about the daily use of the microscope.
As a comparison, who writes about PMEU and Biotouch? A handful of people.
That's not enough, we need a crowd. Think about Nokia mobile phones without a continuous stream of fresh information.
Crowdsourcing is the Social Media terminology for that. We need hundreds and thousands of writers.
That should be made the goal. It will not be easy. But I like to put this into a global perspective.
Too many innovation never got out of the box or the garage. Innovations are not defined by the innovators but by the users.
Br
Helge
http://kknetwork.ning.com/
PS I've already opened a group for Biotouch and PMEU open sourcing. Invite people to that group. We can make it to a multilingual Biotouch TMBC PMEU platform.
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