IM will refer the excellent book "The Biotech Investor" by Tom Abate (Owl Books, 2003, New York) again. IM also tries to reserve his time to read it through, no matter it is a dense collection of biotech and marketing facts.
In the preface of this book Tom Abate says:
"Biotechnology is an experimental field. Only a handful of of biotech companies currently have products on the market. The vast majority of biotech firms run at a loss during long developmental cycles aimed at proving their founding thesis. Experiments take time, and they often fail. Even when experiments have been done, and their results analyzed and presented at scientific meetings, biotech medicines undergo an excruciating process of regulatory review the can lead to approval, rejection or demands for more testing...In biotech time, development horizons strech for years, even decades."
This is familiar for every modern biotech researchers. Dr. Abate refers medicine research but relatively similar problems may arise when a novel microbiological analyse method is the subject of the research. Approval is then depending not on the health of the customers but the potential markets (IM's opinion). IM still thinks that such a development task can be fulfilled in only years, but marketing may be a challenging task, indeed.
Contacts between paper industry personnel and biotech researchers shall be developed. There are other alternatives than the traditional fairs and exhibitions: discussions in Internet blogs, nings etc. would help significantly to present all modern microbiological tools and evaluate their use in paper industry microbiology. Unfortunately the main problem, time, still stays, even gets worser: people tend to be in a hurry in their working life today. To reserve a period, even short, to investigate new methods will still be worth to do!
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